Diana Farberov
“You should use Instagram as an outlet for your creativity- be proud of the content you post and try to draw inspiration from others.”
Diana, tell us a little bit about yourself and your background.
I've always had an appreciation for beautiful design. It started with a love for art my grandmother instilled in me from a very young age, and developed as I grew older into a true passion that I am fortunate to call my profession; I work for a global tech company on their in-house Real Estate team. I'm a lover of terracotta tones, handmade ceramics and Art Deco buildings.
What was your first introduction to design and the built environment?What initially interested you about the field?
People are often surprised to hear that I don't have formal training as an architect or designer. I studied Art History at university with a focus on Architectural History. I had several wonderful professors who inspired and cultivated my love and appreciation for architecture and design. I maintained these interests on a personal level while working at Christie's Auction House immediately after school, and eventually accepted a job at a public relations company called Novita which focuses on architecture and design clients. It was there that my eyes were really opened to the industry and where I developed a deeper understanding of the field. I eventually got an opportunity to be on the client side and couldn't resist the chance to finally start designing on a professional level. I'm intrigued by the longevity of architecture - not only in how age-old materials are continuously being re-developed and improved but also how impactful architecture has been on the course of human civilization. In less grand terms - I'm driven by the impact good design has on people!
You do an incredible job of showcasing design on your Instagram, where does your inspiration for your posts come from?
Thank you! I like to think my bio describes my feed well - "A curated glimpse into my life and all that I love - here, there, everywhere". @TheArtemuse is a collection of photos I take (or have taken - I'm notorious for a #latergram or two). Whether its something beautiful I saw on my way home from work or a recent trip I took with my husband Allen, I really believe inspiration strikes when you least expect it. You have to be open to seeing the extraordinary in the ordinary; you don't have to travel far to get inspired. When I'm in need of a creative jolt, I go to a museum, read a book or magazine I love, or spend some time outside. Nature does wonders for creativity!
Do you feel that social media platforms like Instagram are impacting how designers showcase their work?
Everyone seems to be quick to criticize Instagram nowadays. Although I think we could all reduce the amount of time we spend on social media (myself largely included), I do see it as an essential part of one's portfolio as a designer. My account is very personal - it truly depicts my style, my tastes, my personality and my current inspirations. You should use Instagram as an outlet for your creativity - be proud of the content you post and try to draw inspiration from others. Instagram has a wonderful way of connecting people with similar interests that would have otherwise never met. Embrace it!
What has been your biggest challenge in your career?
Personal and professional growth is definitely a challenge. There is always moreI want to do and learn. Lately, I've been using personal projects as an opportunity to challenge myself and learn new skills. I've been posting updates on my story of the scalloped headboard Allen and I have been making together the past few weeks for our bedroom (rather than simply buying a new one). It was a learning process to say the least, but I'm excited to finally share the finished look on my feed. Continuing to learn is something that I am always working on by trying to chip away at small and large goals bit by bit. Lots and lots of lists help!
Are there any projects which you are currently working on that you are particularly excited about?
Yes! I'm working on a project in India that has been a true labor of love. We have a fantastic architect team on the project, but the limitations working within the region and a tight timeline have challenged me to think creatively about the process and overall design approach. The first phase of the project is expected to open right before the New Year so I'm really excited to see the renderings come to life.
What would be your biggest piece of advice to girls looking to find their career/passion?
Don't put off for tomorrow what you can do today. This is a motto I really try to live by. Its always tempting to procrastinate (I'm definitely guilty of it), but the feeling of crossing something off your list is well worth the time is takes to get it done right away. Even the little thing you keep saying you'll do tomorrow - tackle it today.
